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    "title": "Tanya Sokolovskaya's blog: posts tagged Anna Rotar",
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            "id": "33",
            "url": "https:\/\/www.tsokolovskaya.com\/blog\/all\/rotar-process\/",
            "title": "Process: logo of make-up artist Anna Rotar",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/99-1.jpg\" width=\"2000\" height=\"1164\" alt=\"\" \/>\n<\/div>\n<p>Anna Rotar is a makeup artist and hair stylist in Odessa. I designed a logo and business card for Anna.<\/p>\n<p>Together with Anna, we decided that the handwritten version is closer to her character. That’s what we started from.<\/p>\n<p>I sketched the variants:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/sketch-book.jpg\" width=\"1755\" height=\"1195\" alt=\"\" \/>\n<\/div>\n<p>I converted some of them into vectors and chose the least “curly” one:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-0.jpg\" width=\"670\" height=\"136\" alt=\"\" \/>\n<\/div>\n<p>I look at the media:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-2.jpg\" width=\"1200\" height=\"1287\" alt=\"\" \/>\n<\/div>\n<p>I don’t like that all the letters are handwritten, but I like the shapes of the letters A and R. I decided to keep them and type the rest:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-1.jpg\" width=\"670\" height=\"218\" alt=\"\" \/>\n<\/div>\n<p>The logo has become more serious, just right for the sound of the surname. Try pronouncing Rotar. It growls and sounds hard, but at the same time, the soft sign softens the growl. I keep working. I want to connect the horizontal stroke A and semi-oval R and turn the serifs nn into tails, like the letter a. I’m trying it, let’s see:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-3.jpg\" width=\"809\" height=\"240\" alt=\"\" \/>\n<\/div>\n<p>Yes. That’s how we got integrity. I connect the logo with Anna’s activity: the letter A fulfils the role of a pencil with a trace from it:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-5.jpg\" width=\"743\" height=\"240\" alt=\"\" \/>\n<\/div>\n<p>I show the client a preliminary version:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-21.jpg\" width=\"1400\" height=\"875\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Photo from the web for an example<\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-22.jpg\" width=\"2400\" height=\"1590\" alt=\"\" \/>\n<\/div>\n<p>I got approval — Anna likes the logo. I work further. I lighten the bold lines A and R, slightly shorten the vertical stroke R and remove the tail of the letter A.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-4.jpg\" width=\"790\" height=\"240\" alt=\"\" \/>\n<\/div>\n<p>The stage of letter drawing has come. I mark the main problems that need to be corrected:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-6.jpg\" width=\"743\" height=\"240\" alt=\"\" \/>\n<\/div>\n<p>Aligning parallels, bringing all similar semicircular tails to the same size:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-19.jpg\" width=\"987\" height=\"1365\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-7.jpg\" width=\"743\" height=\"222\" alt=\"\" \/>\n<\/div>\n<p>Correcting the arc from R to the leg:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-8.jpg\" width=\"743\" height=\"222\" alt=\"\" \/>\n<\/div>\n<p>Looking in black:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-9.jpg\" width=\"743\" height=\"222\" alt=\"\" \/>\n<\/div>\n<p>I don’t like the junction of the half-oval of R and its leg:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-10.jpg\" width=\"605\" height=\"418\" alt=\"\" \/>\n<\/div>\n<p>Correcting:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-20.jpg\" width=\"834\" height=\"510\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-11.jpg\" width=\"743\" height=\"222\" alt=\"\" \/>\n<\/div>\n<p>Now it’s the turn of the pencil mark. Softening it:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-12.jpg\" width=\"743\" height=\"148\" alt=\"\" \/>\n<\/div>\n<p>Looking in the logo:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-13.jpg\" width=\"743\" height=\"236\" alt=\"\" \/>\n<\/div>\n<p>I’m also correcting it so that it doesn’t protrude too much above the letter A:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-14.jpg\" width=\"722\" height=\"236\" alt=\"\" \/>\n<\/div>\n<p>Looking at:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-15.jpg\" width=\"781\" height=\"236\" alt=\"\" \/>\n<\/div>\n<p>I make a variant of the logo from the initials:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-18.jpg\" width=\"800\" height=\"653\" alt=\"\" \/>\n<\/div>\n<p>Done! I’m going to start with business cards. For them, I refined the pencil trace:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-16.jpg\" width=\"781\" height=\"236\" alt=\"\" \/>\n<div class=\"e2-text-caption\">The silhouette of a face appears inside.<\/div>\n<\/div>\n<p>I reflect the silhouette vertically:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/logo-rotar-17.jpg\" width=\"656\" height=\"236\" alt=\"\" \/>\n<\/div>\n<p>I put the business card layout together and send it to the client:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/99-2.jpg\" width=\"1064\" height=\"1068\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/5-1.jpg\" width=\"2400\" height=\"1600\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/7-1.jpg\" width=\"1400\" height=\"2097\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/8-1.jpg\" width=\"2400\" height=\"1600\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/99.jpg\" width=\"1379\" height=\"2014\" alt=\"\" \/>\n<\/div>\n<p>Anna accepts the job.<\/p>\n",
            "date_published": "2016-09-19T13:05:36+01:00",
            "date_modified": "2023-12-08T18:04:27+01:00",
            "tags": [
                "Anna Rotar",
                "Logotypes",
                "Process"
            ],
            "image": "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/99-1.jpg",
            "_date_published_rfc2822": "Mon, 19 Sep 2016 13:05:36 +0100",
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