{ "version": "https:\/\/jsonfeed.org\/version\/1.1", "title": "Tanya Sokolovskaya's blog: posts tagged Hobby & Profi", "_rss_description": "On editorial and graphic design", "_rss_language": "en", "_itunes_email": "mail@tsokolovskaya.com", "_itunes_categories_xml": "", "_itunes_image": "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/userpic\/userpic-square@2x.jpg?1732041507", "_itunes_explicit": "no", "home_page_url": "https:\/\/www.tsokolovskaya.com\/blog\/tags\/hobby-profi\/", "feed_url": "https:\/\/www.tsokolovskaya.com\/blog\/tags\/hobby-profi\/json\/", "icon": "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732041507", "authors": [ { "name": "Tanya Sokolovskaya", "url": "https:\/\/www.tsokolovskaya.com\/blog\/", "avatar": "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732041507" } ], "items": [ { "id": "55", "url": "https:\/\/www.tsokolovskaya.com\/blog\/all\/hobby-profi-process\/", "title": "Hobby & Profi logo. See the elephant!", "content_html": "
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Today I’m going to tell you about a fun logo for the Hobby & Profi shop.<\/p>\n

The shop sells goods for baking and candy bars. The main wish of its owners was that the logo should be stylish and associated with quality and fashionable baking supplies.<\/p>\n

Having discussed the details, I started working with sketches of ideas.<\/p>\n

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Some of the ideas<\/div>\n<\/div>\n

Then I selected the most successful variants in my opinion and digitised them.<\/p>\n

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The variants I showed to the client<\/div>\n<\/div>\n

I show all ideas only in black and white, as colour is often confusing. And even a very successful variant can be rejected because the client didn’t like the chosen colour.<\/p>\n

So, the owners of Hobby & Profi really liked both options, but there was a big “BUT”. In the course of discussions, it became clear that in the future the shop would be expanded. As a result, it will become a market not only for confectioners but also for any kind of creativity and handmade goods.<\/p>\n

Having considered the new information, I went on with my work and started new sketches.<\/p>\n

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This is how three more ideas came about.<\/p>\n

One of the previous variants I reworked and, imagined a shop with all kinds of goods, made it in the form of a kibitka.<\/p>\n

In another variant, I decided to combine different kinds of creativity, which resulted in a logo in the form of an emblem.<\/p>\n

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And the third option is my favourite. I was looking for an image that would reveal the phrase “made with my own hands”. I twisted and turned my hands until I saw that the silhouette of a hand in the sign “Cool!” resembled an elephant.<\/p>\n

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Thus was born an elephant made by hands<\/div>\n<\/div>\n

The client really liked the new options but loved the elephant the most, as I expected. It was love at first sight :-)<\/p>\n

Now that I had the basic idea, I finalised the graphic and font part of the logo and selected colours for it.<\/p>\n

I decided to colour the elephant by the method of elimination. First of all, I removed shades of grey, blue and pink, as these are the most popular colours for painted elephants. Then I excluded shades of green and violet — the elephant looked painful. Also, red colours made our elephant aggressive.<\/p>\n

As a result, I stopped at sunny yellow — it made the elephant cheerful and positive. For contrast, I chose a muted blue with a turquoise shade for the font part.<\/p>\n

Now the Hobby & Profi shop has a great logo and its cheerful elephant.<\/p>\n

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The rules and guidelines for the logo are collected in a guideline:<\/p>\n

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89-4.jpg.<\/div>\n<\/div>\n

A pattern was also developed that changes with the seasons:<\/p>\n

\n\"\"\n<\/div>\n", "date_published": "2015-04-27T18:55:00+01:00", "date_modified": "2023-12-13T11:23:01+01:00", "tags": [ "Hobby & Profi", "Logotypes", "Process" ], "image": "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/89-5.jpg", "_date_published_rfc2822": "Mon, 27 Apr 2015 18:55:00 +0100", "_rss_guid_is_permalink": "false", "_rss_guid": "55", "_rss_enclosures": [], "_e2_data": { "is_favourite": false, "links_required": [], "og_images": [ "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/89-5.jpg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/89-9.jpg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/hp-1.jpeg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/hp-6.jpeg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/hp-3.jpeg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/hp-2.jpeg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/hp-4.jpeg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/hp-5.jpeg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/89-3.jpg", "https:\/\/www.tsokolovskaya.com\/blog\/pictures\/89-6.jpg" ] } } ], "_e2_version": 4134, "_e2_ua_string": "Aegea 11.3 (v4134e)" }