Tanya Sokolovskaya's blog: posts tagged Maria Berezhnaya

Updated Maria Berezhnaya’s logo

Thu, 30 Jul 2020 20:01:00 +0100

First version of the logo

In 2015, I designed the logo and identity for Maria. After five years, we decided it was time to update the logo.

I modified the sign without changing the basic idea:

In the text part, I changed the first and last name and updated the descriptor:

Here’s what came out:

I made a business card for Maria Berezhnaya

Fri, 18 Jan 2019 23:06:00 +0100

Maria decided to update her business cards and wanted to add some gold to them. I suggested painting the sides of the business cards gold and highlighting some parts of the ornament. Here’s how it turned out:

On the front side, the ornament is printed with UV varnish — if you turn the business card, it shimmers with gloss

On the back, we have specially left a space for notes that Maria leaves for each client

And this is how business cards look in real life:

Splendorgel paper with a density of 400 grams

Site maryber.com — second version

Sun, 16 Jul 2017 22:17:00 +0100

Task
Revise the structure of the site, get rid of empty sections, rewrite the text information from the point of view of usefulness for a potential client and update the design.
maryber.com

Two years have passed since the launch of Maria Berezhnaya’s website. Now I look at the old site and realise that I made a big mistake back then — I “stuck” a lot of unnecessary things because “the client wanted it that way”. In addition, at that time I handed over the site without content, and it was assumed that Maria herself would be engaged in filling — this was the second big mistake. For two years the site had not been updated at all, and some of the sections were hanging dead weight.

First version of the site.

Getting Started

So, after chatting with Maria, we decided to completely redesign the site. Maria told me about her career progress, what she is doing now and how she plans to develop further, and I started to work.

First I defined the structure of the new site:

Main. Here I decided to tell at once what Maria does and show the main services.
Portfolio → inner page. General photo catalogue and inner page for each work.
About Me. This is where I put Maria’s story about her career path and who she can be useful to.
How much it costs. A page with prices for services.
Teaching MakeUp. This is one of the services Maria wants to emphasise, so there is a separate page for it.

Maria also wanted to add a “Blog” section, but after chatting we decided that she doesn’t need it for now. We also put aside the “Feedbacks” section for later.

The sections with articles, partners and events were not moved from the old site — they turned out to be unnecessary.

Design

Since Maria’s sphere of activity is connected with the beauty industry, I decided to make the design “like in glossy magazines”. This is how the main page has lettering, and the design of individual blocks resembles a printed layout.

For the photo catalogue in the portfolio, I made a grid in which the accents shift from one photo to the others. As the grid fills up, the grid is duplicated, so there’s a rhythm to flipping through and there’s always something for the eye to grab onto. Works can be filtered by basic tags.

The inner page is a gallery of project photos. You can also add colleagues who participated in the project and write a detailed description.

I decided to make the pages with prices and services with a free layout because Maria’s services often change and it’s impossible to fit them into a template.

The “About Me” page is also a partially free layout to be able to make quick updates.

The result is a compact website that maximises Maria’s expertise and adapts to all screen resolutions.

Project participants

Designer
Tanya Sokolovskaya

Layout and developer
Tony Realovich

Launched maryber.com

Mon, 27 Jul 2015 20:39:59 +0100

Task
Make a portfolio website for stylist-image-maker Maria Berezhnaya. To tell what Maria does and to whom she can be useful. Provide for the possibility of publishing thematic articles on the site.
maryber.com

The main section of the site is a gallery with works:

Section with a description of Mary’s services:

A page with information about Mary herself:

Maria is also involved in organising beauty events:

Separate page for partners with photos and contact details:

For convenience there are tags

Review page:

And the main became a rubric and collected all the updates that happen on the site:

Project members

Designer
Tanya Sokolovskaya

Manager
Daniel Sokolovskiy

Developer
Maksim Silnov

Logo and style for image-maker Maria Berezhnaya

Mon, 05 Jan 2015 13:39:17 +0100

Maria Berezhnaya is an image stylist. She creates stunning images for everyday life and celebrations.

I created a laconic and stylish logo for Maria — its main element is the ligature of the letters “B” and “M”. The mark turned out to be soft, but at the same time durable.

Lace ornament became an element of the corporate style. At first glance, it seems ordinary, but there is a zest in it — looking at the pattern, one can see various elements of the style: tie, dresses, glasses, beads, hats, perfume bottles, lipstick and many others.

Style guidelines and rules are collected in a brand book: