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    "title": "Tanya Sokolovskaya's blog: posts tagged Rave People",
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            "id": "18",
            "url": "https:\/\/www.tsokolovskaya.com\/blog\/all\/raveppl-posters\/",
            "title": "Event posters of Rave People promotional group",
            "content_html": "<p aside><a href=\"http:\/\/tsokolovskaya.com\/blog\/all\/raveppl-logo-process\/\">The process of logo design<\/a> for Rave People promotional group<\/p>\n<p>I had previously made a logo for the Rave People promotional group. They also needed posters for a series of events. The posters are published on the website, tickets and social media pages.<\/p>\n<p>The posters should be in the same style but different simultaneously. I decided to emphasise a specific figure but modify it for each new poster. Penrose’s triangle came to mind, and besides it, there are many other impossible figures, which gives room for variation.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/5-3.jpg\" width=\"800\" height=\"853\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Here are some of the impossible figures<\/div>\n<\/div>\n<p aside><a href=\"http:\/\/tsokolovskaya.com\/blog\/all\/joof-mantra-process\/\">Check out the JOOF Mantra logo design process<\/a>, it’s interesting there<\/p>\n<p>The first event was dedicated to the artists of the JOOF label, so to maintain the image, I borrowed one of the characters from the covers of the label’s releases.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/4-2.png\" width=\"500\" height=\"498\" alt=\"\" \/>\n<div class=\"e2-text-caption\">One of the covers of the JOOF Mantra releases<\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/poster-joof-showcase-august-2019-mobile.jpg\" width=\"800\" height=\"1000\" alt=\"\" \/>\n<div class=\"e2-text-caption\">First poster<\/div>\n<\/div>\n<p>Other posters followed:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/poster-rave-session-october-2019-mobile.jpg\" width=\"800\" height=\"1000\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/poster-rave-session-december-2019-mobile.jpg\" width=\"800\" height=\"1000\" alt=\"\" \/>\n<\/div>\n<p>This is how the posters look on the website <a href=\"http:\/\/raveppl.ru\">raveppl.ru<\/a>:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/raveppl.png\" width=\"1211\" height=\"1082\" alt=\"\" \/>\n<\/div>\n<p>And then, the pandemic started, and the events were suspended. Hopefully, Rave People will be back with the opening of the club season :-)<\/p>\n",
            "date_published": "2020-08-24T11:16:00+01:00",
            "date_modified": "2023-07-11T09:12:54+01:00",
            "tags": [
                "Printing",
                "Rave People"
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            "_date_published_rfc2822": "Mon, 24 Aug 2020 11:16:00 +0100",
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            "id": "65",
            "url": "https:\/\/www.tsokolovskaya.com\/blog\/all\/raveppl-logo-process\/",
            "title": "How I made the logo for the promo brand Rave People",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/5.png\" width=\"800\" height=\"1107\" alt=\"\" \/>\n<\/div>\n<p>Rave People is a Moscow promo brand. Makes underground raves in chamber format. Main directions: Progressive House, Underground Trance and Techno.<\/p>\n<p>They need a logo from the sign and text part. Proceeding to sketches:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/IMG_7044.jpg\" width=\"1500\" height=\"1029\" alt=\"\" \/>\n<div class=\"e2-text-caption\">First sketches<\/div>\n<\/div>\n<p>The bottom right is a simplified AV of the word “RAVE”. It reminds me of a warning ribbon, so I decided to stick with it for now. Sketched some more ideas at the same time:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/3-1.png\" width=\"1369\" height=\"253\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/2-4.jpg\" width=\"600\" height=\"333\" alt=\"\" \/>\n<div class=\"e2-text-caption\">This is what the warning tape looks like<\/div>\n<\/div>\n<p>Figuring out the rest of the letters:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/4-1.png\" width=\"867\" height=\"478\" alt=\"\" \/>\n<\/div>\n<p>Typing “People” in the finished font to see the logo as a whole:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/6-1.png\" width=\"732\" height=\"388\" alt=\"\" \/>\n<\/div>\n<p>Discussed the sketch with a representative of the promotional group and decided that we needed something different for the sign, separate from the text part of the logo. This is how the “RP” sign came to be:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/7.png\" width=\"622\" height=\"319\" alt=\"\" \/>\n<\/div>\n<p>But there are a lot of similar combinations of the letters “R” and “P”, we need to make the sign unique. Then I remembered about the smiley — the symbol of acid-house, and saw it inside the sign:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/8.png\" width=\"920\" height=\"342\" alt=\"\" \/>\n<div class=\"e2-text-caption\">I try different variants<\/div>\n<\/div>\n<p>I settled on this one:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/9.png\" width=\"342\" height=\"307\" alt=\"\" \/>\n<\/div>\n<p>More smiley ideas:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/10.png\" width=\"1817\" height=\"354\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/photo_2019-09-08_16-34-11.jpg\" width=\"841\" height=\"991\" alt=\"\" \/>\n<\/div>\n<p>Looking at how the sign and text part go together:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/11.png\" width=\"847\" height=\"797\" alt=\"\" \/>\n<\/div>\n<p>Working on “People”:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/12.png\" width=\"1071\" height=\"677\" alt=\"\" \/>\n<\/div>\n<p>Putting the two words together:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/13.png\" width=\"834\" height=\"394\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/1-5.jpg\" width=\"1756\" height=\"1102\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/2-5.jpg\" width=\"1756\" height=\"1102\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/4-1.jpg\" width=\"1756\" height=\"1102\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/Screen-Shot-2019-09-08-at-16.36.10.png\" width=\"800\" height=\"865\" alt=\"\" \/>\n<\/div>\n<p>Got feedback from the promo team that a similar idea has been used before:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/14-2.jpg\" width=\"1080\" height=\"1080\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Z Festival logo<\/div>\n<\/div>\n<p>Finalising the Rave:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/15-1.png\" width=\"721\" height=\"475\" alt=\"\" \/>\n<\/div>\n<p>The top part of the “R” seems too thin to me, so I’m revising it:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/16-2.png\" width=\"437\" height=\"255\" alt=\"\" \/>\n<\/div>\n<p>I also decided to reduce intra-letter space:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/17.png\" width=\"610\" height=\"255\" alt=\"\" \/>\n<\/div>\n<p>Comparing:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/18.png\" width=\"708\" height=\"465\" alt=\"\" \/>\n<\/div>\n<p>Result:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/19.png\" width=\"692\" height=\"469\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/9-1.png\" width=\"800\" height=\"880\" alt=\"\" \/>\n<\/div>\n<p>Trying on the logo for a social media avatar:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/8-4.jpg\" width=\"1109\" height=\"1114\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/6-4.jpg\" width=\"849\" height=\"1084\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/7-3.jpg\" width=\"1058\" height=\"1244\" alt=\"\" \/>\n<\/div>\n<p>Work accepted!<\/p>\n<p>Logo in life – on the website <a href=\"http:\/\/raveppl.ru\">raveppl.ru<\/a><\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/_MG_097375.jpg\" width=\"800\" height=\"1200\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Photo © Psyler Room<\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/DSC05349-(8).jpg\" width=\"800\" height=\"1200\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Photo © Pavel Tzimisce<\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/IMG_9124-(1).jpg\" width=\"1200\" height=\"675\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Photo © Schneider Family<\/div>\n<\/div>\n",
            "date_published": "2020-02-18T19:13:10+01:00",
            "date_modified": "2024-02-07T12:09:50+01:00",
            "tags": [
                "Logotypes",
                "Process",
                "Rave People"
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