Tanya Sokolovskaya's blog: posts tagged Style

I made a business card for Maria Berezhnaya

Fri, 18 Jan 2019 23:06:00 +0100

Maria decided to update her business cards and wanted to add some gold to them. I suggested painting the sides of the business cards gold and highlighting some parts of the ornament. Here’s how it turned out:

On the front side, the ornament is printed with UV varnish — if you turn the business card, it shimmers with gloss

On the back, we have specially left a space for notes that Maria leaves for each client

And this is how business cards look in real life:

Splendorgel paper with a density of 400 grams

Logo and business cards for Oz Minasov

Fri, 04 Sep 2015 14:25:06 +0100

Oz Minasov is an architect and interior designer from Israel. Oz’s work is truly concise and modern. I made a logo consisting of the client’s initials and a business card.

The business cards were made by letterpress printing and foil stamping on black and white cotton paper, and then both sides were glued together.

Business cards in life (photo by Monobyte Print Studio):

By glueing the white and black paper together, the cut resulted in a striped pattern

The rules and guidelines for using the logo are collected in a guideline:

The character of the Duck House Agency

Wed, 05 Aug 2015 11:36:58 +0100

Last year I created a logo and style for Katya Keshchyan’s family holiday agency The Duck House. In this post, I will tell you about the process of working on an interesting feature of the style — the brand character.

According to the owner of the agency, the duck is a symbol of family cosiness, hence the unusual name of the agency. That’s why I started my work by looking for the image of a festive duck in the logo.

Image search

From the received variants Katya and I decided that the logo with a duck looks childish. That’s why we rejected the duck in the sign but invented a new role for it: as a character of the agency in the form of an independent element.

In the meantime, I continued working on the logo — I chose and finalised the font lettering. And in order not to deprive the sign of graphic elements, I added duck feet to it. The logo was approved quickly, so I continued working on the character.

Ready-made logo

Katya specified that she did not want a “rubber” duckling, but a cartoon character, and so the first sketches were born:

Sketches of the duck

I got “permission” for the sketches and started working out the details digitally.

“Digital duck and its evolution

I am finalising the third variant.

Costume change

At first, the duck looked a bit brutal because of its ‘shaved’ head :-) So I did her hair:

It was not easy to choose, but in the end, my client and I decided on the last option, adding a long braid to the fringes:

Final variant

This is how the duckling became a real girl!

Next, I designed three more additional positions for the character and added colour to the logo:

ud-9.jpeg.
Duckling variations

Character in life

Having finished the project, I follow it with pleasure: it is important for me that the work ‘lives’ and not just remain a picture in the portfolio.

Katya decided to bring the duck to life in a very original way and ordered wonderful brooches based on her image:

Master of brooches — Yulia Druzhinina

Brooch on Katya

Duck on a notebook

Duck on the press wall

Ah, yes! We had one more duck, but it was left out of the picture, as it turned out to be too ‘dreamy’ :-)

The dreamy duckling was left out of the picture

Logo and style for image-maker Maria Berezhnaya

Mon, 05 Jan 2015 13:39:17 +0100

Maria Berezhnaya is an image stylist. She creates stunning images for everyday life and celebrations.

I created a laconic and stylish logo for Maria — its main element is the ligature of the letters “B” and “M”. The mark turned out to be soft, but at the same time durable.

Lace ornament became an element of the corporate style. At first glance, it seems ordinary, but there is a zest in it — looking at the pattern, one can see various elements of the style: tie, dresses, glasses, beads, hats, perfume bottles, lipstick and many others.

Style guidelines and rules are collected in a brand book:

Logo and style of the Duck House event agency

Tue, 14 Oct 2014 13:19:37 +0100

The Duck House event agency is engaged in the organisation of family celebrations: from weddings to birthdays. The owner of the agency Ekaterina Keshchyan knew exactly that the visual style of the company should be soft, homely, cute and attractive to both adults and children.

Katya is that rare client who actively participates in the work, so the result fully reflects her inner world. Together we developed a corporate identity and a character based on a soft pink colour and slightly cartoonish details.

Logo and style

The main element of the corporate identity of the Duck House event agency was a pattern consisting of festive attributes. The result is a flexible style that looks great on any media and in various forms:

The rules and guidelines for using the logo are collected in a brand book:

Character

As the name “Duck House” suggests, the company’s character is a duck. The duck is not simple, it represents Katherine’s positive attitude and friendliness and is a reflection of her.