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    "title": "Tanya Sokolovskaya's blog: posts tagged Yair Rodion Kopyal",
    "_rss_description": "On editorial and graphic design",
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            "name": "Tanya Sokolovskaya",
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            "id": "51",
            "url": "https:\/\/www.tsokolovskaya.com\/blog\/all\/kopyal-logo-process\/",
            "title": "The process of creating a logo for a coach",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/rk-5.jpg\" width=\"2000\" height=\"1080\" alt=\"\" \/>\n<\/div>\n<p>Logo for personal and business coach Rodion Kopyal. At the beginning of the work, Rodion voiced his associative wishes for the future logo: growth, support, development, aspiration, finding a way, breakthrough, search for oneself, purpose, and spirituality. That’s why I started the development of the logo with a tree of associations.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/rk-1.jpeg\" width=\"1200\" height=\"897\" alt=\"\" \/>\n<\/div>\n<p>As a result of my search, I got hold of a few basic concepts — tree, obstacle, development, harmony, friend and support. And on their basis, I started sketches.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/rk-2.jpeg\" width=\"1200\" height=\"925\" alt=\"\" \/>\n<\/div>\n<p>I chose the concept of a tree with roots from the resulting variants and translated it into vector format.<\/p>\n<p>The sign went through six stages of transformation:<\/p>\n<ul>\n<li>in the first stage I used a pendulum instead of a tree trunk, which indicates the way through rocks, i.e. obstacles;<\/li>\n<li>added a handshake in the role of friendship and support to the rocks;<\/li>\n<li>realised that the petals didn’t fit in that way, so I gave them the shape of splinters and the tree the traditional look;<\/li>\n<li>corrected the roots of the tree;<\/li>\n<li>at the client’s request, I gave the petals the shape of jigsaw puzzles;<\/li>\n<li>together we gave up puzzles and went back to splinter petals, but rounded them to make them look friendlier.<\/li>\n<\/ul>\n<p>rk-3.jpeg.<br \/>\nLogo transformation<\/p>\n<p>The result is a sign that combines everything we wanted to show: a tree as a symbol of growth and development; rocks as obstacles; a handshake — help and cooperation. We then picked a colour scheme for the sign and added the client’s name.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/rk-4.jpeg\" width=\"1200\" height=\"800\" alt=\"\" \/>\n<div class=\"e2-text-caption\">The text part of the logo is in Russian and Hebrew, as Rodion works in Israel.<\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/95-4.jpg\" width=\"1200\" height=\"796\" alt=\"\" \/>\n<\/div>\n<p>The rules and recommendations for using the logo are collected in a guideline:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"858\" data-ratio=\"1.3838709677419\">\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/95-2.jpg\" width=\"858\" height=\"620\" alt=\"\" \/>\n<img src=\"https:\/\/www.tsokolovskaya.com\/blog\/pictures\/95-3.jpg\" width=\"858\" height=\"620\" alt=\"\" \/>\n<\/div>\n<\/div>\n",
            "date_published": "2015-07-08T14:19:14+01:00",
            "date_modified": "2023-12-13T11:08:19+01:00",
            "tags": [
                "Logotypes",
                "Process",
                "Yair Rodion Kopyal"
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            "_date_published_rfc2822": "Wed, 08 Jul 2015 14:19:14 +0100",
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