https://www.tsokolovskaya.com/blog/tags/yair-rodion-kopyal/ On editorial and graphic design en Aegea 11.3 (v4134e) mail@tsokolovskaya.com On editorial and graphic design no 51 https://www.tsokolovskaya.com/blog/all/kopyal-logo-process/ Wed, 08 Jul 2015 14:19:14 +0100 https://www.tsokolovskaya.com/blog/all/kopyal-logo-process/ <div class="e2-text-picture"> <img src="https://www.tsokolovskaya.com/blog/pictures/rk-5.jpg" width="2000" height="1080" alt="" /> </div> <p>Logo for personal and business coach Rodion Kopyal. At the beginning of the work, Rodion voiced his associative wishes for the future logo: growth, support, development, aspiration, finding a way, breakthrough, search for oneself, purpose, and spirituality. That’s why I started the development of the logo with a tree of associations.</p> <div class="e2-text-picture"> <img src="https://www.tsokolovskaya.com/blog/pictures/rk-1.jpeg" width="1200" height="897" alt="" /> </div> <p>As a result of my search, I got hold of a few basic concepts — tree, obstacle, development, harmony, friend and support. And on their basis, I started sketches.</p> <div class="e2-text-picture"> <img src="https://www.tsokolovskaya.com/blog/pictures/rk-2.jpeg" width="1200" height="925" alt="" /> </div> <p>I chose the concept of a tree with roots from the resulting variants and translated it into vector format.</p> <p>The sign went through six stages of transformation:</p> <ul> <li>in the first stage I used a pendulum instead of a tree trunk, which indicates the way through rocks, i.e. obstacles;</li> <li>added a handshake in the role of friendship and support to the rocks;</li> <li>realised that the petals didn’t fit in that way, so I gave them the shape of splinters and the tree the traditional look;</li> <li>corrected the roots of the tree;</li> <li>at the client’s request, I gave the petals the shape of jigsaw puzzles;</li> <li>together we gave up puzzles and went back to splinter petals, but rounded them to make them look friendlier.</li> </ul> <p>rk-3.jpeg.<br /> Logo transformation</p> <p>The result is a sign that combines everything we wanted to show: a tree as a symbol of growth and development; rocks as obstacles; a handshake — help and cooperation. We then picked a colour scheme for the sign and added the client’s name.</p> <div class="e2-text-picture"> <img src="https://www.tsokolovskaya.com/blog/pictures/rk-4.jpeg" width="1200" height="800" alt="" /> <div class="e2-text-caption">The text part of the logo is in Russian and Hebrew, as Rodion works in Israel.</div> </div> <div class="e2-text-picture"> <img src="https://www.tsokolovskaya.com/blog/pictures/95-4.jpg" width="1200" height="796" alt="" /> </div> <p>The rules and recommendations for using the logo are collected in a guideline:</p> <div class="e2-text-picture"> <div class="fotorama" data-width="858" data-ratio="1.3838709677419"> <img src="https://www.tsokolovskaya.com/blog/pictures/95-2.jpg" width="858" height="620" alt="" /> <img src="https://www.tsokolovskaya.com/blog/pictures/95-3.jpg" width="858" height="620" alt="" /> </div> </div>